Coach ▪ Mentor ▪ Consultant

Creating forward momentum and unlocking potential

Welcome and thank you
for taking the time to
visit my website

My aim is to reassure you that seeking additional support is a clear sign of wisdom. Now that you’re here, create momentum to take the next step.

My recommendation would be to ask yourself why you are here and what I can do to help. Consider answering these questions before progressing. Listen to yourself, hold those thoughts and explore what you want to achieve.


"What would you do if you weren’t afraid?"

I created Turn the Key in May 2018, with a vision to create forward momentum and unlock the potential of individual clients and businesses through my coaching, mentoring and consulting services.

I recognise it often only takes a small change in process, thinking, belief or alignment in the right direction to achieve transformation. Turn the Key offers an accessible platform, providing advice, guidance, interventions and self-directive learning, delivered personally by me.

I appreciate having a key role, be it a FTSE, SME or owner/operator business, expectations from ourselves and others can be demanding and at times solitary. My clients tell me they benefit from having someone to talk to, listen, share, explore and challenge their thinking. Often, this support cannot be found within a business and an impartial perspective is often both cost effective and liberating.

About me

My purpose is to help clients achieve professional success and personal fulfilment. I call upon my key strengths in listening, questioning, curiosity and understanding, together with my natural trait for being interested in the wellbeing and success of others, to deliver results for my clients.

My commercial credentials span over 25 years of building, leading and developing exceptional teams and individuals through significant change and success. Some of my greatest successes and proudest moments have been in the achievements of the businesses and individuals I’ve supported during my career.

I have experience in hospitality, retail, care, property, welfare to work and franchising, through which I have developed a valuable generalist business knowledge. But cut me in half and my core lies in delivery of operational value and excellence through people.

In 2017, I chose to focus my energy on people, as they are pivotal to business and their own personal successes. You hold the key to unlocking your potential, sometimes benefiting from additional support to achieve the clarity and create momentum to determine the best outcomes. To enhance my credentials, I’ve studied for the Certificate in Coaching at Henley Business School, one of the most respected business schools in the UK.

Additionally, I noticed a gap in the support and development of women who are striving to be great business leaders. So as an ambassador for women, I responded by creating "BRILLIANT Women" in my home town of Derby.

"BRILLIANT Women" are a group of energised, friendly and ambitious women, seeking to step outside their comfort zone. We provide a vibrant network, holding a monthly self directive-learning group where we recognise successes and strive to improve our skills, in a supportive and fun learning environment.

Feel free to contact me if you’d like to know more about "BRILLIANT Women".

“There are no constraints on the human mind, no walls around the human spirit, no barriers to our progress except those we ourselves erect.
Ronald Reagan

Working together

I enable my clients to achieve professional success and personal fulfilment through creating forward momentum to unlock potential. I deliver this by achieving CLARITY, building CONFIDENCE, developing RESILIENCE and gaining EMPOWERMENT to ensure my clients achieve their goals.

Establishing a trust-based relationship is of the utmost importance. I leverage my strengths with a combination of systematic approaches, a learned coaching methodology and my extensive experiences. I challenge my clients to define their goals and fully explore all the options open to them. I work with them to identify barriers and enablers, take accountability and support them to step outside their comfort zone. Put simply, it all starts will small steps.

It is important to me that my work is accessible. From both a financial and geographical perspective and to a variety of people and businesses, spanning big, small, new and established companies, to help them unlock their potential. Paying forward is also important, so I also undertake pro bono work.

To meet the needs of my clients, I primarily work face to face. However, due to its limitations I have also experimented with Skype/FaceTime. Much to my surprise and my clients, it has been surprisingly effective and as a result I’m now a convert.

Typically when coaching I would work with a client over a six month period, across four to six coaching sessions.

Please don’t hesitate to contact me to explore what we can achieve together and how to make my work affordable for you and/or your business.

What My Clients Are Saying

“To date, I have had three coaching sessions with Jackie that have been extremely useful and effective. Given the nature of the business that I am in, each session has been different due to the challenges at the time. Jackie makes you feel extremely comfortable and understands the issue immediately. Each session that I’ve had with Jackie has been challenging and she has always gently pushes me out of my comfort zone and slightly changed my approach to dealing with my particular issues. My peers have seen the subtle but effective change in my approach to things.

Jackie uses a number of different techniques, each technique results in a well thought out deliverable plan where I feel confident to deliver and have delivered, almost immediately, following our session.

One of the best coaches in the business. I would highly recommend her over and over again.”

Cheryl Carr, Head of HR
Engie Facilities Management

“Jackie is thorough and has such a skill in combining professional efficiency with a caring, empathetic nature. Goal setting is very clear and broken down into manageable steps. Every word and direction of discussion was relevant. Jackie helped me to find focus when I started out with such a fuzzy head. I have renewed confidence and drive. This has come with the empowerment Jackie has given me/helped me access. I am raring to go, overwhelmingly more able and I even have a contingency plan”

Kate Goodman, Consultant
Slimming World

“Jackie’s coaching helped me to identify a clear direction and pathway for professional fulfilment and satisfaction as well as being able to maintain a healthy work life balance”

David Pawson, Business Relationship Manager
Everards Brewery


Coach ▪ Mentor ▪ Consultant

I offer three services and the differentiator is the technique. Each come with their own merits and are tailor-made to the needs of the client. When discussing these needs together, we will review the options, selecting the approach that adds the most value to the individual or business.

I have been working with clients on:

  • Dealing with major structural change
  • Collaborating and reducing conflict
  • Enhancing leadership skills
  • Driving performance improvements
  • Achieving a fulfilled work/life balance
  • Setting and achieving clear and ambitious goals
  • Implementing and monitoring dynamic action plans
  • Smooth transitioning to a new role and business
  • Problem solving and contingency planning
  • Building resilience and confidence

Contact me

Why not book a chemistry call, create momentum and take the first steps.
Coaching is a very personal experience, finding the right person to coach you is often down to personal chemistry and requires a leap of faith.
So, why not take the first step today and contact me for a no obligation discussion, emailing me at


Call me on 07785 925386


Please click to download more information about my programmes.

DISC Assessment Ebook - Agile EQ

Brilliant women leadership programme

Unlocking your potential management programme